The Sleep Ladder
Rung one is settling. Rung two is a little sleepy. By rung four the big yawn has happened — once, because twice makes a motif and once makes an event — and rung six is the goodnight roll-call, where no sleep word is said at all, only names. Good night The Cat Nap. Good night Shut Eye Sam. Good night, Tardy.
The aurora in the films — the Sleepy Lights — sinks and slows with every rung. Nothing on screen ever moves faster than a slow breath out, and nothing is ever synced to a beat, because beat-reactive pictures are stimulating by design. The whole method is on the parents’ page.
One rule we will not break
Nothing we make tells a child to fall asleep. Going to sleep is something you can practise, so the stories say GO TO SLEEP. Falling asleep is involuntary, and our stories only ever notice it happening — usually to someone else, one character at a time, until the noticing itself is the story.